Neftaly Employee Campaign: “Go Green, Get Moving!”
Launching September 2025 – Promoting the Benefits of Green Travel Options
???? Campaign Objectives
- Raise employee awareness about the environmental, health, and financial benefits of sustainable travel choices.
- Encourage adoption of green travel modes such as public transit, cycling, walking, carpooling, and electric vehicles.
- Build a community culture around eco-friendly commuting.
- Support Neftaly’s sustainability targets, particularly the goal to reduce travel-related emissions by 40% by 2026.
- Gather employee feedback and ideas to continuously improve green travel programs.
???? Campaign Timeline
| Phase | Dates | Key Activities |
|---|---|---|
| Pre-Launch | August 25–31 | Teaser emails, posters, intranet countdown |
| Kickoff Week | September 1–7 | Virtual launch event, CEO message, Green Travel Challenge introduction |
| Engagement | September 8–21 | Interactive workshops, webinars, daily tips, green travel stories shared company-wide |
| Participation | September 22–28 | Green Travel Challenge Week: Track & share travel modes, win incentives |
| Wrap-Up & Reward | September 29–30 | Announce challenge winners, share impact report, gather feedback |
???? Campaign Messaging
Core Tagline:
“Go Green, Get Moving! Your Commute. Your Impact.”
Key Messages:
- “Every trip matters: Choosing green travel reduces your carbon footprint and helps protect the planet.”
- “Save money and improve your health by cycling, walking, or using public transport.”
- “Neftaly supports your green choices—get rewarded for traveling sustainably.”
- “Join your colleagues in making Neftaly a leader in corporate sustainability.”
????️ Campaign Components
1. Internal Communications
- Email Series: Weekly themed newsletters with facts, benefits, and tips.
- Intranet Hub: Centralized portal with green travel resources, FAQs, and interactive challenges.
- Posters & Digital Signage: Eye-catching visuals in office common areas to reinforce messages.
- CEO Video Message: Inspiring kickoff message emphasizing company commitment and employee role.
2. Green Travel Challenge
- How it works: Employees log their daily commute method via a simple app or spreadsheet.
- Tracking Metrics: Number of green travel days, distance traveled sustainably.
- Rewards: Monthly prizes (eco-friendly gadgets, transit passes, bike accessories), plus a grand prize for top participants.
- Team Competition: Departments compete for the “Greenest Team” award.
3. Workshops & Webinars
- Topics include:
- Benefits of green travel (environmental, health, financial).
- Safe cycling and walking tips.
- How to plan multi-modal commutes.
- Electric vehicles and charging infrastructure overview.
- Delivered live and recorded for flexibility.
4. Employee Spotlights
- Sharing stories and testimonials from employees successfully adopting green travel.
- Monthly “Green Travel Champion” recognition.
5. Partnerships & Incentives
- Collaborate with local transit authorities to offer discounted passes.
- Partner with bike shops for employee discounts.
- Launch Neftaly’s EV incentive program alongside the campaign.
???? Expected Outcomes
- Increased green travel participation by at least 25% during September.
- Enhanced employee knowledge of sustainable commuting benefits.
- Strengthened sense of community around environmental responsibility.
- Valuable insights from employee feedback to refine travel programs.
- Positive momentum leading into Q4 sustainability initiatives.
???? Measuring Success
- Track participation rates in the Green Travel Challenge.
- Survey employees before and after campaign to gauge awareness and attitudes.
- Monitor actual changes in commuting data (public transit, bike use, remote work days).
- Collect qualitative feedback on campaign materials and activities.
???? Sample Communication Excerpt for Campaign Launch Email
Subject: Ready to Make a Difference? Join Neftaly’s “Go Green, Get Moving!” Campaign!
Dear Team,
This September, Neftaly is kicking off an exciting new campaign to celebrate and encourage green travel options. Whether you bike, walk, take the bus, carpool, or work remotely, every step helps reduce our environmental impact and supports a healthier lifestyle.
Join us for “Go Green, Get Moving!” — a month full of fun challenges, inspiring stories, and great rewards. Together, we can make sustainable commuting the new norm at Neftaly!
Keep an eye on your inbox and the intranet for all the details coming soon. Let’s get moving — for our planet and for ourselves!
Best,
The Neftaly Sustainability Team


