Nature and Extent of Sales Management at Neftaly
Neftaly’s sales management for online course sales integrates modern digital outreach with structured sales principles. The salesperson is responsible for identifying leads, closing enrolments, maintaining customer relationships, and reporting performance. The sales process includes planning, coordination, client engagement, digital communication, and after-sales service.
Neftaly Salesperson Project Plan – Selling Online Courses
- Project Objectives
- Promote Neftaly’s accredited online courses.
- Achieve 50 confirmed course enrollments
- Collect leads and build relationships with potential partners and youth.
- Expand Neftaly’s online learning community across provinces.
2. Staff Allocation & Role Matching
| Name | Role | Assigned Tasks | Reason |
| Mr Legodi | Digital Sales Rep | Generate leads, engage clients, close sales | Knowledge of online tools, good with clients |
| Mr Motapina | Data Capturer | Record sign-ups and update | Skilled in admin, organized |
| Ms tsakani | Digital Sales Lead | Approve materials, monitor sales targets | Experience in online training |
3. Project Priorities & Staff Scheduling
| Priority | Activity | Week | Responsible |
| High | WhatsApp Campaign Blast | Week 1 | Neftaly Marketing Team |
| High | Neftaly App | Week 2–4 | Neftaly Team |
| Medium | Email Marketing to Past Clients | Week 3 | Neftaly Oparations & Education |
| Medium | Weekly Online Info Sessions | Week 2–5 | Neftaly Education |
| Low | Final Report and Feedback | Week 6 | Neftaly Oparations |
4. Resources Allocated
| Resource | Purpose | Quantity | Source |
| Course Brochures (PDF) | Digital Marketing | 500+ | Neftaly Marketing Dept |
| Neftaly App | Client Engagement | R150 | ICT |
| CRM Tool (Google Sheets or HubSpot) | Track leads | 1 file | Sales Team |
| Laptop/Computers | Work Tools | 1 Set | ICT Support |
| Teams | Interaction | 6 Sessions | Online |