1. Sponsor Information

• Sponsor Name:
• Contact Person:
• Email & Phone:
• Sponsorship Package: (e.g., Gold, Silver, Bronze)
• Activation Start Date:
• Activation End Date:

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2. Activation Overview

• Activation Title / Campaign Name:
• Brief Description:
  (Summary of the activation, including objectives and key activities planned)

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3. Sponsor Goals

Goal Description	Priority Level (High/Medium/Low)	Notes / Additional Details
Example: Increase brand awareness among youth aged 18-25	High	Focus on digital platforms and events

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4. Target Audience

• Demographics: (Age, gender, location, interests)
• Audience Size:
• Key Segments:

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5. Key Performance Indicators (KPIs)

KPI	Measurement Method	Target Value	Reporting Frequency
Website visits to sponsor landing page	Google Analytics	10,000 visits	Weekly / Monthly
Social media engagement (likes, shares, comments)	Platform analytics (Facebook, Instagram, Twitter)	5,000 interactions	Weekly
Email open rate	Email platform (Mailchimp, Brevo)	35%	After each campaign blast
Event attendance	Registration & onsite check-in	500 participants	After event
Click-through rate (CTR) on sponsor ads	Ad platform analytics	3%	Weekly
Number of leads generated	CRM data	200 leads	Monthly
Brand mentions in media	Media monitoring tools	10 mentions	Monthly

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6. Activation Activities and Deliverables

Activity / Deliverable	Description	Responsible Person	Deadline	Status
Sponsor banner design and placement on website	Banner visible on homepage and relevant pages	Marketing Team	DD/MM/YYYY	Pending/In Progress/Completed
Social media posts promoting sponsor	5 posts across Facebook, Instagram, Twitter	Social Media Coordinator	DD/MM/YYYY
Email newsletter featuring sponsor message	Dedicated section in monthly newsletter	Email Marketing Team	DD/MM/YYYY
Virtual or physical event participation	Sponsor booth or speaking slot	Events Team	DD/MM/YYYY
Production of promotional videos	2 videos highlighting sponsor’s role	Creative Team	DD/MM/YYYY

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7. Timeline

Milestone	Description	Target Date	Status
Activation plan approval	Sponsor approves activation plan	DD/MM/YYYY
Content creation completion	All creative assets finalized	DD/MM/YYYY
Launch of activation	Campaign goes live on digital platforms	DD/MM/YYYY
Mid-campaign review	Review performance and adjust if needed	DD/MM/YYYY
Event date (if applicable)	Physical/virtual event execution	DD/MM/YYYY
Campaign closure and final report	Completion and submission of impact report	DD/MM/YYYY

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8. Budget Overview (Optional)

Item	Description	Estimated Cost	Notes
Creative production	Video, graphic design, copywriting	RXXXXX
Advertising spend	Paid social media ads, Google Ads	RXXXXX
Event costs	Venue, logistics, materials	RXXXXX
Miscellaneous	Other expenses	RXXXXX

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9. Sponsor Approvals

• Plan approved by Sponsor: ___________________________
• Date: ___________________________
• Comments / Special Instructions:

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10. Notes and Additional Information

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11. Sign-Off

• Neftaly Project Lead: ___________________________
• Date: ___________________________
• Sponsor Representative: ___________________________
• Date: ___________________________

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End of Sponsorship Activation Template